Expand Your Expertise
in the Tools, Tactics and Best Practices of Digital Marketing – 100% Online
Course Introduction:
Our
Diploma in Digital Marketing is a comprehensive programme in the implementation
and integration of digital channels within any business.
Emphasis
throughout the programme is placed on developing practical and pro-active
digital marketing professionals who can deliver quality work, implement
first-class strategies and effective Digital campaigns. Our diploma encourages
you to become a stellar performer in Digital Marketing through
self-development, class participation and team project work.
Our
aim is not to talk theory at you, our Industry Expert lecturers teach the
methods that are working for industry today and you are encouraged to learn
through practical case studies and implementation.
Duration: 6 Months
Three days with evening assignments and
a comprehensive final assignment.
- Digital Marketing Strategy
- Web Analytics (Google Analytics)
- Search Engine Optimisation
- Email Marketing
- Pay Per Click Marketing (Google AdWords)
- Social Media Marketing (Facebook, Twitter, LinkedIn and Google+)
- Affiliate Marketing
- Digital Display (Banner) Advertisement
- Video Marketing
- Mobile Marketing
- Online PR & Brand Reputation
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