Monday 28 May 2012

Diploma in Digital Marketing & Online Public Relations (Dip Internet Mkt. & Online PR.)


Expand Your Expertise in the Tools, Tactics and Best Practices of Digital Marketing – 100% Online

Course Introduction:
Our Diploma in Digital Marketing is a comprehensive programme in the implementation and integration of digital channels within any business.

Emphasis throughout the programme is placed on developing practical and pro-active digital marketing professionals who can deliver quality work, implement first-class strategies and effective Digital campaigns. Our diploma encourages you to become a stellar performer in Digital Marketing through self-development, class participation and team project work. 

Our aim is not to talk theory at you, our Industry Expert lecturers teach the methods that are working for industry today and you are encouraged to learn through practical case studies and implementation.
          Duration: 6 Months
Three days with evening assignments and a comprehensive final assignment.
  • Digital Marketing Strategy
  • Web Analytics (Google Analytics)
  • Search Engine Optimisation
  • Email Marketing
  • Pay Per Click Marketing (Google AdWords)
  • Social Media Marketing (Facebook, Twitter, LinkedIn and Google+)
  • Affiliate Marketing
  • Digital Display (Banner) Advertisement
  • Video Marketing
  • Mobile Marketing
  • Online PR & Brand Reputation







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